Camera-Friendly Hacks for
Your Next Video Call
And dressing for the coworker you see in the mirror each day.
Depending where you live, you could be on week #2, or week #3 of a new way of working. If you’re interacting with clients or co-workers in virtual meetings with video, that probably includes taking care with makeup and camera-visible “professional attire,” even if bunny slippers are hiding under your desk, out of camera-lens view. (Your secret’s safe with me.) But what happens when you’re not required to be on camera?
On a typical day off, we may reach for our coziest yoga pants in celebration of the occasion for a makeup-free, no-fuss-hair Beauty Holiday. (I’m right there with ya, by the way.) The same choices on an extended timeline at home and doing business with others can have greater implications, however.
A study once noted that school children’s academic performance increased on picture day. Similarly, enclothed cognition is a term that describes the influence clothing has on a wearer’s psychological processes. (If research-based reading is your style, you’ll find details here. What we wear has the potential to impact how we perform.
Whether your concern is how others perceive you, or how you feel about yourself, here are tips for loving your look while physical distancing:
- Makeup. It’s a valuable tool to brighten your face. Even if you’re not working via video calls, there’s one person who is seeing you every day — your mirror image. For her sake, put yourself together. Looking at yourself each day with a “finished” face can improve your self confidence. And if you are on video calls, know research has shown that professional women who wear office-appropriate makeup out-earn those who don’t. Extra time on your hands? It’s a great opportunity to experiment with new application techniques. If you’ve been using the same tired practices for years, try new products and applicationsto reboot your look. (Dermstore.com delivers to your door.)
- Hair care. With our professional stylists and colorists temporarily out of reach, it’s the time to invest in creative self remedies. Initially, that may consist of some root touch-ups. I personally find powders to be easier to control than spray products. You’ll find my personal favorite here. The duo colored palette in this product make blending possible for a better color match.
- Neckline accessories. Necklaces and scarves add an element of “completeness” to a look, emphasizing that you are one to dot your i’s and cross your t’s. Because they carry more weight in a torso-only visual, take care that they are a finishing element that doesn’t steal the show. (Too-loud or attention-grabbing accessories will take the focus off your spoken message.)
- Color. Surround your face with clothing that enlivens your features and creates harmony with your skin, hair, and eyes. You’ll look more alert and attentive. Another boost for your mirror image (or your boss on the Zoom call).
- Lower body. If you’re video conferencing, and think what you’re wearing waist-down doesn’t count, imagine jumping up to avoid a hot coffee spill, or leaping to break up one of your kids’ volume-rising quarrels. Oops – your colleagues have just gotten a direct view of your leopard-print pajama pants.
There’s no doubt that standards are relaxed in the current business climate. Meanwhile, if your video-call colleagues are looking polished, you probably don’t want to be the one who isn’t. Besides, your self view stands to gain.
Comments? Questions? I read them all. Let me know what’s on your mind.
Want to learn more? Work with me.
Patty Buccellato is an image coach and founder of Refined Images. She brings extensive knowledge and expertise to her work with men and women individually, as well as with corporate employee groups.
Patty established Refined Images in 1994, and while her studio is based in Bloomfield Hills, Michigan, you’ll find her serving clients throughout North America in their homes, offices — and, yes, even in shopping malls! To get your FREE copy of Patty’s “How to Shop Like a Stylist,” visit www.RefinedImages.net or contact Patty.
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